SEO Friendly website
SEO is the lifeblood of websites. Every second,
67000 online searches are happening on Google. Almost 93% of the online
community start their online experience with a search engine. Can your site
afford to ignore SEO? Certainly not. Sites need to be completely in sync with
search engine guidelines and there has to be more life in them to be able to
catch the attention of the crawler. Simply put – websites that are optimized
are more attractive to the search engines. This directly means that the site
gets to the top of the first page of search results which is an indication of
augmented traffic to the site. Note this – on an average 92% of online users
use links and results only from the first page of search results. Increased
traffic is nothing but better opportunities for conversions. The conversion
rates for SEO stands at 14.6% vis-à-vis conventional tools that are still at
1.7%.
List your product or services in Many Business
Directory
The good thing about the virtual medium is that
there are many sites that act as business directories, facilitating users to
Search for a local business really fast. And providing updated information too.
While the concept of online directories has existed for a long time now where
details of businesses are listed like the company name, address, contact
numbers, email ids, service area, etc. today many such sites are regarded with
great respect for they also present honest reviews from customers. They act as a great reference point for an online user to find authentic information about
your business. So, why not use this as an asset? Listing with credible online
digital directories is one of the best and the cheapest ways to start getting
noticed. Not only do your potential customers find you readily and easily, but even
your competition also gets information about your business. Being listed on good
qualitative directories gives credibility to your online reputation too.
Add Business in Google Business Directory
This is another great free-to-use tools from
Google. For local businesses, this feature works in coordination with Google
Maps and Google searches to offer your potential customers your location,
address and directions. So, while many companies are still not taking advantage
of this feature, a prospective client who uses Google to search for local
businesses using specific keywords that are also relevant to your business,
will be able to view your company details once you have activated this feature
in Google business directory. What it means is the potential to increase footfalls to
your brick-and-mortar workspace as well as augmented traffic to your online
website because when a customer sees your address and location on Google Map he
maybe interested in clicking the link of your website or call your phone
number or visit you personally to know more about your services. A great
opportunity to get noticed and convert into sales – all organically and free!
Social Media Activity like Facebook, Instagram,
LinkedIn, Twitter, etc
Who is not aware of the power and influence of
social media? The platform has more than 3.2 billion users. The way people are
taking to Facebook, Instagram, Twitter, YouTube, and other channels, it is only
going to grow bigger and bigger and at exponential rates. The top spot is still
with Facebook, though others are not far behind. Social media is crazily loved
by the millennial crowd – they share, they interact, they advise, they showcase
their creativities – all on social media. If your brand wishes to connect and
engage online with gen-X and the new-age crowd, it better be active on social
media. This is where your chances of getting noticed is the highest. But, your
presence on this platform needs to be planned well because it is the content
that rules the roost here. The more interactive and creative, unique and
distinct your content is, the better will be the impressions on the crowd.
Join Community Forum (Answer-Questions)
If possible, start your own community online.
Else make sure that you join a reputed online community forum. These are places
where your potential customers stop-by to either ask a question or read an
answer. In other words, the community forums are websites that can be used by
anyone and everyone. Most credible forums ask for one-time registration which
is also a good way to authenticate the details provided by individuals and
businesses. Simply registering is not a good idea. You need to dedicate time
and answer queries pertaining to your industry and domain on a regular basis.
Also, make sure to give sound and honest advice. This will portray your
business as an expert in a particular topic. Since the profile will display
with your website link and company name, and if readers are impressed with the
reverts and comments, they will automatically be encouraged to click the link
to your site.
Video
Business Presentation on youtube.com
Videos are incredible when it comes to creating
the perfect impressions on your prospective client. And why not? 1 minute of a
video can communicate what 1.8 million words cannot do. When your potential
client watches your video, he will retain at least 95% of the message vis-a-vis
reading about your company in a brochure or online. Videos are great when it
comes to promoting or your brand, increase brand awareness, announce the launch
of a new product or service line, provide tips and tutorials, answering
customer queries and of course to generate sales. And it works absolutely the
same way in the offline world as in the online world. Different types of videos
need to be made for different sets of goals that you have set for your business.
Corporate videos are great to impress a B2C customer while the sales video is
typical for a B2B retail outlet, be it your e-store or a brick-and-mortar
store.
Attend Business Seminar or Event
Business seminars and conferences provide a
unique opportunity for you to interact with your peers from the industry. It is
one of the best ways to not only get updated on the latest trends and
happenings in your specific industry, gain and share knowledge, you also get to
network with your counterparts and competition from the same domain, industry
leaders and experts, suppliers and vendors and most of all your potential
customers. Exhibitions and trade-shows are great platforms to meet prospective
clients, especially business-to-business customers. Active participation in
events like these not only helps elevate your individual personality in industry
circles, it also establishes your brand as an expert in the said niche. Many
seminars and conferences allocate special booths and sections where you can
display your products, meet and talk to people who come up to you and share
visiting cards. This helps promote your business and products in the market
meaningfully.
Distribute Brochure, Visiting Card
While it is true that the digital medium is
increasingly becoming effective and impressive, it is also equally true that
the charm of print media has not been totally vanquished. Printed brochures and
visiting cards may be an expensive option when compared with expenses on the
digital platform, but it is still worth the money. It is wrong to assume that
people no longer have the patience and the time to read through brochures and
keep visiting cards. Many people still like to refer to their visiting cardholders
every time they wish to speak to a potential vendor or supplier. Similarly,
brochures that carry detailed information about the organization, brand,
products, and services are still good reference points that help potential
customers recall your offerings effectively. The point should be done up the
brochures and the visiting cards aesthetically presenting as many details as
possible and yet not stuffing up space.
Social
Activity (like a trust)
Another way to enter directly into the heart of
your consumer community is to engage in social welfare activities. No doubt,
most corporates today have a dedicated CSR (Corporate Social Responsibility) the team that works for the betterment of the underprivileged sections of the
society. Even as a small brand or company, involving in activities that benefit
the weaker sections and that is in the benefit of the society, will always help
gain the trust of customers. Social welfare is a cause that is close to most
people and beyond doubt, if people have the means, they would go the extra mile
to give a helping hand to a needy. But means are restricted with most people.
Hence, if as a brand, you have the financial power to invest in one or two
social causes, it is good to do so. Not only will you win admiration from people,
your potential customers but also will be proud of your own work.
Never
compromise with your services
Well, this is the right and the ethical thing to
do. As long as your services are up to the mark, nothing can stop your brand
from climbing the ladder of success. It may be slow but the road will never
stop. When your services are par excellence and impeccable, it is bound to
attract quality traffic or customers. Even if your marketing spends is limited,
then also people will notice and start to folk to your store slowly and
steadily. And when excellent services are backed by good and effective
marketing efforts, you will at the top of the industry within no time. Your
commitment to providing extremely optimized services will always be acknowledged by
your customers and they will spread the word verbally very soon. Not only
verbally, even on their social media profiles, and their other review sites and
forums, in the relevant context, they will never forget to thank you for the
great work.
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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